HERE’S HOW WE SURPASS THE OLD LOOSE-LEAF CATALOGUES

It’s amazing, but there are still brochures, folders or catalogues with loose leaves!

We therefore have to ask ourselves why they still exist: simply because they are still needed for at least two reasons:

  • Companies need to be able to update content over time without having to reprint all the material
  • Companies need to be able to differentiate content for the customers they meet, but they have no way of planning ahead how many customers they will meet in each sector

So are we still forced to use loose leaves today?

Of course not!

Arti Grafiche Nidasio produces printed materials (brochures, folders or catalogues, but also calendars, business cards and any other printed material) that implement Lo Stampato Intelligente® technology, making it possible to combine the benefits of the physical paper product with the versatility of smartphone interaction.

Just move your smartphone near to the paper (no app, no QR code, no opening the camera… just pass it over the paper) to access multimedia content that is always up-to-date and richer than the physical tool allows, such as video and Augmented Reality.

But we’ve only solved half of the problem: with the same brochure, how do we differentiate the content we present to our customers?

Again with Lo Stampato Intelligente® that allows salespersons to “set” the contents of every single hard copy: how? Just pass your smartphone over it!

In a nutshell, the company buys the printed brochures that are all identical, the individual salespersons will tap the brochure to customize it, and the customer will tap the brochure to get an updated and engaging experience with dedicated content and data from their sales representative.

Of course, sales reps will be notified when their customers use the brochure, so that the call back can also be timely and more effective.

Does that seem impossible? Visit us and experience it first-hand, with your smartphone and no app, QR code or camera.